grounding ritual of Earth and clay—slow down, connect with nature & rediscover the joy of painting your face with mud

SIZE: 30g | 1.06 oz
(also available as 80g refill bag)

Loam is more than a cleanser; it is a ritual—an invitation to slow down, reconnect with the Earth, and engage in the grounding act of mixing clay with water. Rooted in the Earth element, Loam recalls childhood days spent making mud potions, hands in the soil, fully present. As you move through the modern world, let this daily ritual be a moment to reconnect to Mother Earth and your wild nature.

A balanced, exfoliating clay cleanser

Modern soaps can be harsh on the skin, disrupting pH balance and stripping away natural moisture. Loam is exceptionally gentle, balancing, and nourishing—safe for everyday use.

This powder-to-paste cleanser harnesses the purifying action of French green clay, which gently draws out impurities while ground oats soften, soothe, and replenish vital nutrients and moisture. Aromatic herbs offer antimicrobial cleansing through their volatile oils, while roots and seeds ground, restore, and revitalize the skin’s natural radiance.

SUGGESTED USE

Daily Cleanser – Pour about 1 teaspoon of Loam into the palm of your hand and mix with water to form a paste. Apply gently to damp skin, massaging in circular motions for light exfoliation before rinsing.

Deep Treatment Masque – Mix 1 teaspoon of Loam with a few pumps of Golden Hour Face Serum, another herbal-infused oil or oil-based face serum, and Alchemical Waters (any hydrosol). You can also blend it with honey, aloe vera gel, herbal tea, toner, or yogurt to reach your desired consistency. Apply to the face and neck, then relax into a bath, facial steam, or sauna. When ready, rinse thoroughly and follow with hydrosol and moisturizer.

ORGANIC + WILDCRAFTED INGREDIENTS

green clay, oats, fennel, lemon balm, marsh mallow root, burdock root, calendula, anise seed, thyme, lavender & chamomile

All ingredients are from trusted organic, pesticide-free, biodynamic, local, and/or respectfully wild-gathered sources.

Find Loam in These Skincare Kits

Loam is a foundational step in a complete skincare ritual. You can also find it in these curated facial kits for a simplified, all-in-one skincare routine:

Daily Rites Complete Facial Kit – Everything you need for a full herbal skincare routine.
Mini Facial Kit – The travel-sized version of our complete ritual, perfect for skincare on the go.